Contemporary Abstract Art

Contemporary Artist Debuts Wearable Art New Fashion Luxury Lifestyle Brand

FOR IMMEDIATE RELEASE

Contact:
Harris Bevier
646.360.0297
media@ayrart.com

CONTEMPORARY ARTIST DEBUTS WEARABLE ART NEW FASHION LUXURY LIFESTYLE BRAND

Melissa Ayr Launches ‘Wearable Art’ with One of a Kind Painted Designer Jeans

DALLAS, TEXAS, February 2011 – Melissa Ayr – Contemporary Art Abstract Painter – today announces her new brand, Ayr Wear™, which will design, market and sell various lifestyle products. The new fashion luxury lifestyle brand made its official debut in December 2010 at Art Basel Miami Beach.  First to launch in the exclusive Ayr Wear line are the Wearable Art Painted Jeans collection.  The clothing features colorful contemporary artwork directly on the fabric of premium designer jeans and jeggings, in a painting style for which Melissa Ayr is famous.

Melissa Ayr, born in New York, is an international contemporary abstract artist.  Melissa Ayr was nationally recognized and was selected as one of ten artists represented at Art Basel Miami Beach by Ruinart Champagne, a brand of Louis Vuitton Moët Hennessey.  Her art is on the cutting edge of color with bold flowing blends of light and dark. Her style is colorful, vibrant and full of texture. She incorporates high energy, fluidity, growth and life.  Melissa Ayr is known for her rich vibrant color and the ability to create dimension on a flat canvas.  Melissa paints through an expressive process she calls “Pure Creativity” and carries this creativity into her Ayr Wear™ clothing.

The initial line consists of a collection known as Elegant Creativity – luxury designer jeans embellished with one of a kind art work in Melissa’s own signature style.  Ayr Wear™ uses a proprietary process to paint clothing that can endure everyday use.  The Elegant Creativity collection will be available in several boutiques around Dallas in the next month.

Melissa also offer’s an exclusive service to provide one of a kind Ayr Art on your favorite pair of denim’s.  This premium service will provides the ultimate fit, including your choice of colors, style, leg(s) and placement.  Melissa has painted on several famous designer brands including Seven for All Mankind, True Religion, Lucky Jeans, Joe’s Jeans, Dylan George, Citizens of Humanity, Stitch’s Jeans, Calvin Klein and many others.

Ayr Wear will kick-start the business with various jeans collections and will soon expand into dresses, purses and shoes to serve as a full fashion luxury lifestyle brand.

The Ayr Wear™ line will be available at high-end retailers and online. Retailers interested in carrying the line can call 646.360.0297 or send an e-mail to sales@ayrwear.com.

For more information, art work, media inquiries and interviews please contact Harris Bevier at 646.360.0297 or media@ayrart.com.

Melissa Ayr
Melissa Ayr, born in New York, is a contemporary abstract painter.  Ayr Wear™ is a fashion luxury lifestyle brand started in 2010 by Melissa Ayr.  Ayr Wear™ painted clothing is a subsidiary of Art Art, Inc.  http://www.ayrwear.com